Scientific American is the longest continuously published magazine in the U.S, has been bringing its readers unique insights about developments in science and technology for more than 170 years. scientificamerican.com
We were focused on 3 areas of opportunity; Information architecture, to deliver content as packaged themes to be more user focused. User Engagement, to elevate the reading experience with heightened legibility, re-circulation, disruptive advertising, and clean responsive design. eCommerce conversion,to present clearer subscription models and consolidated product offerings
Navigation and primary content sections simplified to make content easily findable and oriented to users.
Deliver consistent value, in turn enhancing brand equity and craft an experience that not only informs, but more importantly surprises and delights.
Nikhil Mitter | Creative Director Miguel Buckenmeyer | Art Director Dina Murphy | Production DirectorTom Rattigan | Producer Kate Fisher | DesignerJeremy Heno | Information architecture, UX, Prototyping