Jeremy Heno

UX/UI Designer | Information Architecture
Worked at Area 17

Solve problems, through thoughtful ideas that translate into designs for various supports, keeping in mind the user, to create adaptive experiences.


Scientific American

Scientific American is the longest continuously published magazine in the U.S, has been bringing its readers unique insights about developments in science and technology for more than 170 years.

Redesign the existing Scientific American website.

We were focused on 3 areas of opportunity;
Information architecture, to deliver content as packaged themes to be more user focused. User Engagement, to elevate the reading experience with heightened legibility, re-circulation, disruptive advertising, and clean responsive design. eCommerce conversion,to present clearer subscription models and consolidated product offerings

Content strategy, sitemap, userflows, information architecture and wireframing.

Navigation and primary content sections simplified to make content easily findable and oriented to users.

Contextual navigation on home and listing page.

Contextual navigation in the article level.

Deliver consistent value, in turn enhancing brand equity and craft an experience that not only informs, but more importantly surprises and delights.


Art Direction and Design.


Nikhil Mitter | Creative Director
Miguel Buckenmeyer | Art Director
Dina Murphy | Production Director
Tom Rattigan | Producer
Kate Fisher | Designer
Jeremy Heno | Information architecture, UX, Prototyping

Responsive design.